Scumfuckcuntry. That was the only word a friend needed recently, when prompted to describe this new venture of that arch charlatan Bono. ‘We Love You Ronnie Drew’ is a song dedicated to the fading but wonderfully gravel throated folk singer. But the guy is not even dead yet, and as a result this latest charity song comes across with all the sincerity of a smiling nurse suffocating a terminal patient with a pillow.

You know its a choice moment to put your boot through the idiot box when Pat Kenny says “here’s all the stars that we could fit into the studio.” And of course Sinead O’Connor has to be in the middle of it, surrounded by beardy auld lads on fiddles, legitimizing the whole nonsense with the naive smile of a child about to be smacked in the face by a bishop at her confirmation mass. Plain and simple, muppets.